A little of my story
Hi, I’m Kaylee.
I love turning ideas into real things.
Websites, brand identities, and content people actually stop scrolling for.
See my workI’ve been designing for over seven years, and my favorite part is still figuring out what makes a brand stand out.
I’m a graphic and web designer who loves social media and content creation just as much as design.
I love learning new things, and I care a lot about doing the work well. If there’s a goal, I want to hit it, and then see what else is possible.
I have a degree in Web Design and Development, so I understand both sides of a project: how it should look and how it actually gets built. That helps a lot when I’m working through harder problems with developers.
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How I work
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01
Creativity, backed by strategy
Every design choice should do two things: make the brand stand out and help people find what they need.
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Concept to launch
I don’t hand off a file and disappear. I work with developers from the first wireframe until the page is live.
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Story first
Whether it’s a landing page or a Reel, I start with how I want people to feel, then design around that.
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Capabilities
UX/UI & Design
- UX/UI Design
- User-Centered Design
- Information Architecture
- Interaction Design
- Responsive Web Design
- Wireframing & Prototyping
- Visual & Brand Identity
- Design Systems
Creative & Marketing
- Visual Storytelling
- Brand Strategy
- Digital Marketing
- Campaign Development
- Content Strategy
- Social Media Strategy
- SEO & Copywriting
- Analytics & Performance
Production & Development
- Photography & Videography
- Video Editing & Production
- Digital Content Creation
- Front-End Development
- HTML, CSS & JavaScript
- Website Development
- Cross-Functional Collaboration
Certifications
- University of Utah Digital Marketing Certificate
- Google Ads Search
- Google Analytics
- Email Marketing
Tools
- Figma
- Adobe Creative Suite
- WordPress
- Google Analytics
- Google Ads & Meta Ads Manager
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Experience
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Web Designer & Social Media Specialist
PROLOOK
Feb 2024 – Present
I design and update PROLOOK’s websites, with a focus on UX/UI, web development and brand content. I also plan and run marketing campaigns and make the graphics and videos for them, working closely with our marketing, development and product teams.
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Digital Content Creator
The Twilight Trekkers
Nov 2021 – Present
I grew The Twilight Trekkers to 26K followers by sharing outdoor photos, videos and trail content. My videos have more than 1M organic views, and I’ve partnered with travel and lifestyle brands on campaigns.
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Influencer Marketing Specialist
Ghost Longboards
Jun 2019 – Oct 2021
I planned photo and video trips to capture product content for the website and social media, worked with influencers, and designed all of the brand’s print and digital assets, including social ads.
- Degree in Web Design and Development Utah Valley University · 4.0 GPA Education
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Certifications
- Digital Marketing Certificate University of Utah Aug 2026
- Google Analytics Certification Google Skillshop Jul 2026
- Google Ads Search Certification Google Skillshop Jun 2026
- Email Marketing Certified HubSpot Academy Certified