Case study (10) 2024
The Twilight Trekkers
My outdoor brand, built around photography, video, and my love for the Utah landscape.
- Role
- Founder, photographer & designer
- Scope
- Visual Design · Web Design
- Timeline
- 2024
- Link
- @thetwilighttrekkers
Overview
The Twilight Trekkers is my personal outdoor brand, built around photography, video and my love for the Utah landscape. I’ve grown it organically to more than 26K followers on Instagram by sharing trail recommendations, cinematic photos and videos, and honest moments from my trips.
I designed and built the Twilight Trekkers website as a home for all of that content, and I handle the brand strategy, content and community myself. It’s the one project where I get to do everything, and it’s taught me a lot about building an audience that genuinely cares.
The Twilight Trekkers website
I designed and built the Twilight Trekkers website as a home for my content. These designs show the original version of the site. It’s been updated since then.
Instagram carousels
A few of the Instagram carousels I’ve made. I keep the design clean and let the photos lead, because I want every post to feel natural and show what the place was really like.
Reels
I make my Reels to get people excited about exploring Utah. I edit each one to capture what it actually feels like to be there, whether that’s a quiet desert sunrise, a winding trail or a hidden swimming hole. Pacing and music matter a lot to me, because I want people to watch and think, “I need to go there.”
Case study

















































