Case study (01) PROLOOK 2026
ALL IN Tournament
I redesigned every page of the ALL IN Tournament website to make it cleaner, more modern, and easier for athletes, coaches and families to use.
- Role
- UX/UI Designer
- Scope
- E-Commerce · UX/UI · Web Design
- Timeline
- 2026
- Link
- View Live Website
Overview
As part of my UX/UI work at PROLOOK Sports, I led the redesign of the ALL IN Tournament website. The goal was simple: make it easier for athletes, coaches, families and everyone at the tournament to find what they need.
I redesigned every page, including the navigation, footer, tournament info, shop and all of the supporting pages.
I wanted the whole site to feel like one brand and be easier to use. So I paired bold type and PROLOOK’s athletic style with simpler navigation, cleaner layouts and big, energetic photos. It feels more professional now, and it’s a lot easier to get around.
Design decisions
What I worked on
Complete website redesign
I redesigned every page and set up one consistent look, with better layouts, spacing, type and hierarchy.
Navigation & information architecture
I rebuilt the menu from the ground up so tournament info, shopping and key resources are easier to find.
Footer redesign
I cleaned up the footer so the links and social channels are easier to scan, and it matches on every page.
Homepage UX/UI
The homepage now points people straight to tournament info, registration, teams, brackets, sponsors and custom uniforms, with bold sections and clear buttons.
E-commerce & product pages
I redesigned the Tournament Swag shop and designed the Team Flags page, where you pick your division, team name and quantity.
Tournament info & sponsors
I reorganized the tournament resources and sponsor pages so players and families can find things faster.
Responsive UX/UI
I designed every layout to work on phones and tablets, not just desktop.
The redesign
The homepage, sponsors page, Team Flags page, Tournament Swag shop, and another homepage layout. Click any page to see it full size.
